Hello, I'm Alex Birtles

I'm an award-winning, purpose-driven entrepreneur, speaker and writer. I'm the co-founder and CEO of In Good Company.Having worked at a senior level across the public, private and third sectors for over 10 years, I am a firm believer in the power of doing well by doing good and driven by a desire to make a difference.Alongside building In Good Company, I run workshops and 121 training for other impact founders as well as ad hoc consulting.I write on Substack and Ethical Hour, and have created Anonymous Impact Makers, a private Slack community.

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Work with me

Workshops and speaking

An engaging and confident public speaker and workshop lead.Recent engagements include 'Startup 101: Lessons for Early Stage Entrepreneurs' for an impact accelerator, 'How to Pitch Your Business' for an entrepreneurship community and 'Building and Communicating a Product Vision' for a global tech brand.


One-off or short term projects on Stakeholder Engagement Strategy and Business Development.Recent projects include supporting a large global consulting firm prepare for - and win - a multi-million new business opportunity.Get in touch to discuss your needs and fees. I offer reduced rates for charities, non-profits and impact organisations.

One to one support

Mentoring sessions for impact-driven entrepreneurs to support you with building a purpose-driven business.My fee is £60 per hour or £50 if you book 3 sessions or more. You will also receive a write-up of our discussion and recommendations.I keep my rates for this deliberately lower than for corporate clients. Please get in touch if the fee is still unaffordable - I do offer some pro bono sessions.

Clients and Testimonials

"Alex is an inspiring leader. She builds communities and consciously enables those with diverse backgrounds to engage in a more equitable society"

Director of Ventures, Leading Impact Accelerator

A force for good for any company - perceptive, dynamic and super smart. Adds tremendous value due to her endless enthusiasm, drive and passion. It would be a pleasure to work with her again!”

Strategy Director, FTSE250 companies and award-winning marketing agency


Hello, I'm Alex. I'm a highly regarded, effective and energetic senior leader with significant strategic, customer and commercial product experience, who moved from the corporate sector to become a social entrepreneur.

I spent 9 years in a range of Director-level roles at TalkTalk, including running online product and customer loyalty. I also helped established NHS Test and Trace during Covid-19, with a particular focus on EDI and ensuring we reached the communities furthest from power. With a background in PR, I have excellent communication skills and am an experienced public speaker.

I have been a charity Trustee, sat on the board of the UK Council for Child Internet Safety and helped to set up the not-for-profit, Internet Matters.I spend a lot of time supporting other impact entrepreneurs, especially female founders.as well as volunteering locally and abroad, most recently helping to set up a new community garden where I live in Bermondsey.

Get In Touch

If you want to work together please drop me a line using the form below.

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